Recently I have been involved with a new campaign created by Blind and Low Vision NZ. I am passionate about this cause as it is something that I can relate to and have the opportunity to change as a nurse, academic, geek and health informatics expert.
The alttextforall campaign is about making software and Internet services accessible for the blind or those with low vision. During my PhD, I worked with photographs and using the data in these and learned that photographs are not just pictorial representations but include hidden data that can be used in other ways. One of these ways is through alt text which is like a caption within a photograph.
www.alttextforall.com will be live until the end of October and is an online campaign that challenges Internet users, primarily businesses and social media uses, to include alternative text (alt-text) in the photographs that they post so that people who use screen results came over what photographs included. The campaign website shows the background of #alttextforall, how to implement alt text in your photos online and outlines some of the services Blind and Low Vision NZ offers (the part I was involved with).
There are several videos, but in the campaign, some of which show the impact of not having alt text for photographs, others show her how easy it is to add it.
The main promotional video can be seen here: